“If you want to go fast, go alone … if you want to go far, find a group.”
For the past 34 years, Practice Today has been traveling alone. Since 1983, our small company has only had one or two employees. However, we have assisted over two thousand practices with their software needs. One client has been with us for over 27 years.
We code almost everything ourselves, right here in the USA. We have managed to create an impressive piece of intellectual property. When you compare the depth and breath of our Practice Management software, you might think is was developed within a sizable corporation. It was not.
Practice Today would now like to go “far”, but for that we need a group. The culture of our small company requires that we not befriend just any group. We are looking for like minded people that believe in our mission, and who are willing to help us get there. We want a group of people who are willing to put their money where their mouth is.
We want a Board of Clinicians that will help us think, and plan for a disruptive innovation in healthcare informatics. We need input from clinicians who think outside of the box. You must tell us when your workflow requires too many clicks. You must tell us how to make your life easier.
We are going to create a Board in a new way. Most positions on corporate boards are by invitation. They usually come with a generous salary, considering the amount of time and effort involved. Our board will be different. Our Board members must pay to play. They must promise to play long and hard. That’s our culture.
Our prospective Board members must be involved with and vested in the outcome of Healthcare Informatics.
Here are the rules.
- The Board will consist of clinicians who have expertise to contribute, plus our Corporate executives.
- Board members will have free personal use of all Practice Today software products while serving on the Board.
- Each Board member will pay an annual fee of $10,000 to join our Board.
- The Board will decide our corporate direction. The Corporate Executives will decide the corporate method.
- The Board will meet once per month via GoToMeeting, and the Corporate Executives will share their monthly efforts.
- A Board member can be removed by the Corporate Executives with the repayment of that member’s prorated annual fee.
- Most efforts will be decided with a “majority” rule unless the Corporate Executives insist otherwise.
- Board member fees may be repaid from 5% of gross profits, up to the maximum amount paid.
- The primary challenge for Practice Today during 2018 will be Interoperability.
- The primary challenge for Practice Today during 2019 will be Workflow.
Questions and Answers ….
Q: Why would a clinician want to join your Board?
Clinicians have been whining about medical software since the 1980’s. Anyone who listens to the AMIA forums can hear their outrage. It’s loud, and deafening. Yet, there seems to be a malaise. “Why don’t software vendors do better? How can they not understand our plight?”
There has been enmity between clinicians and software vendors since the beginning of time. This must stop. We have decided to make OUR software company, YOUR software company. We have a mature product to work with.
Our mission is to create a Board of Clinicians who will help us hone our products into something that they would enjoy using.
“By clinicians, for clinicians” will be our tag line.
Q: Why do we have to pay? Shouldn’t you be paying us for our input?
Give me a minute to stop rolling on the floor with laughter. Our corporate culture has a sense of humor. If you do not, then this is not the Board for you.
Our Board members are self-selected and are willing to pay-to-play.
If you believe you must be paid for your advice on how to make your life easier AND how to make healthcare safer, then this is not the Board for you.
Our mission is NOT to become the Google of healthcare. We simply want to create the best Practice Management software that Google will someday want to buy. Our Board will decide where we go from there. I think a genuine informaticist would want to be in the room when that type of software is introduced.
Q: Do I have to use your software to be on your Board?
No. In fact, you are a better candidate if you are not currently a Practice Today user. This Board is not designed to sing to our own choir. Our Board members will have access to all our software products. Should a Board member decide to adopt our software for their personal use, it will be our pleasure to assist.
Q: Why are you not certified for Meaningful Use Stage 2?
Practice Today participated in certification for Meaningful Use Stage 2 with Drummond Group. We tested for both Ambulatory and In-Patient. We passed every criterion for both categories, except for four measures. Check our results, MU2 In-hospital and MU2 Ambulatory.
We did not complete certification by choice.
So, why did we quit when we were so close? Because Meaningful Use Stage 2 was neither meaningful, nor useful. Period. There, I said it. I only wish I had the guts to say that back in 2015 when I started the testing process.
Somewhere along the way, I felt the Certification train was headed in the wrong direction, especially when ONC embraced the CDA as the instrument of Interoperability. When you notice that the train you are on is NOT going in your direction, you get off. That’s what I did, three years and $40,000 later. I do not regret the decision. I would never want a client to consider us for a software solution just because we were certified. Just as I would never consider a healthcare provider just because she had a medical degree.
Admittedly, testing for ONC MU1 and MU2 certifications made our product stronger, but the effort did not make us wiser. It is our hope that our Board of Clinicians will serve as our beacon of light. It is our hope that we prove to be better than “certified”.
IMPORTANT UPDATE: Please ignore the previous five paragraphs. We will carry-on with certification. We re-registered with Drummond Group and will have our 2015 ONC Certification in hand by December 2018. Not because we want to, but because we are responsive to our users and our Board.
Q: What is your position on Interoperability?
We are committed to Interoperability. However, we believe that the current efforts to embrace the CDA as the instrument of Interoperability is wrong headed, and outright dangerous. Period. There, we said it again.
Our mission is to demonstrate a viable alternative, and we are well on our way to doing that.
Q: Will you publish the names of your Board members?
No. We go further than that. Our Board members must sign an NDA promising not to disclose member names.
Q: Can Board members invest in ownership of Practice Today?
Excellent question. Not at this time. However, Board members receive 20% of any referral that results in a software sale. The referral must use the Board member’s Promo Code at checkout.
Q: Any other perks?
Yes. Each Board member can select an institute of higher learning to receive Practice Today (Community Edition) status. That means all medical students, residents, and postdocs associated with that institute can download and use the Community Edition software for free.